立即打开

保持距离!国际品牌纷纷推出社交隔离版商标

Brands' social distancing logos

多品牌推'社交隔离'logo

It's not just people that are social distancing. Brands are doing it too.

不只是人在社交隔离,品牌也在社交隔离。

McDonald's, Coca-Cola, Audi and Volkswagen are just a few of the corporate conglomerates that are interpreting "social distancing" with logo redesigns.

麦当劳、可口可乐、奥迪和大众只是用重新设计品牌标识来诠释"社交隔离"的其中几个企业集团而已。

The term has become popular recently because of the spread of the novel coronavirus.

最近由于新冠病毒的传播,社交隔离一词变得流行起来。

Social distancing means standing 6 feet apart from others in an effort to lower the risk of contracting the illness.

社交隔离意味着和别人保持6英尺(1.8米)的距离,以降低感染病毒的风险。

The messages and logos created to promote social distancing have pros and cons, according to two experts in the design field.

设计领域的两个专家表示,用品牌标识信息推广社交隔离有利有弊。

Our current global situation is no joke. It's a serious matter, Douglas Sellers, executive creative director for firm Siegel+Gale said.

思睿高品牌战略咨询公司的创意总监道格拉斯·塞勒斯说:"目前我们面对的全球形势不是闹着玩的,是很严肃的事情。"

And brands designing social distancing logos have the potential to diminish the severity of what we are going through. The creativity, passion, and thought that goes into wanting to help, educate, and be part of the physical distancing movement is a worthy note, Sellers said.

塞勒斯说:"为品牌设计社交隔离的标识可能会让人们低估当前形势的严重性。但是为了帮助、教育民众以及参与社交隔离运动而投入的创意、热情和思考是值得赞赏的。"

文章来源:chinadaily

打开APP阅读全文