In recent years, Korea has transformed itself into a heavyweight player in the world of TV and music entertainment, which has become a blessing for Korea's businesses and national ecouomy.
Nowadays, from shoes, hats to clothes, cosmetics, everything marked with a Korean brand will become a hit among youngsters. It is easy to spot girls wearing the clothes, makeup and hairstyles similar to Korean actresses.
What's more, the "Korean wave" becomes a powerful drive to boost(繁荣，改善) Korean tourism. More and more people travel to Korea to see the locations where popular dramas are shot and feel the environment their idols live. To catch the "Korean wave", youngsters even learn the Korean language, which has become a fashion.